National Underwear Day

Press Room

Freshpair: There's an Underwear Revolution Stirring, and We're Not Talking Bra Burnings

FOR IMMEDIATE RELEASE

NEW YORK, NY (July 11, 2006) On August 9, 2006, Freshpair.com will be staging its 4th Annual National Underwear Day celebration. In 2003 Freshpair.com, a leading retailer of men's and women's underwear, founded National Underwear Day, an event where the latest trends in underwear receive more exposure-literally.

On National Underwear Day, we send dozens of models out onto the streets of New York clad in nothing more than the hottest new styles of men's and women's underwear from top brands. This year's official sponsors include Puma, Wacoal, Hugo Boss, Papi, Ginch Gonch, Play, Chantelle, Le Mystere, Goddess, Freya, Fantasie, Diesel, Rips, MagicSilk, Men's Health magazine, Cotton Inc, the National Prostate Cancer Coalition and the Breast Cancer Research Foundation. Our underwear ambassadors make appearances in highly visible locales, such as Times Square, polling passersby on their choices of underwear and handing out 4000 "fresh pairs".

Over the past three years, this event has received coverage on network TV (daytime and primetime news and entertainment shows) and is geared toward family and tourist audiences.

This event provides exceptional coverage for:

• PHOTOS - of male and female underwear-clad models walking around and interacting with the public in Times Square and other prime traffic NYC locations
• PHOTOS - of the public entering and leaving special set up changing stations with members of the public changing into a "Freshpair" of underwear
• UNDERWEAR TREND STORY - An underwear trends for men and women piece with one or two of our experts.
• INTERVIEWS - Quotes from experts on underwear fashion trends including:
  • Michael Kleinmann, Co-Founder of National Underwear Day and President of Freshpair.com
    http://www.freshpair.com/underwear_day.html.
  • Executive Fashion Director of Men's Health magazine
    www.menshealth.com
  • A trend forecaster from Cotton Incorporated
    www.fabricofourlives.com
  • A Fashion News Correspondent for The Daily
    www.fashionweekdaily.com.

National Underwear Day combines elements of political protest, '60s Happenings, and outdoor fashion shows. Besides showcasing the latest styles of underwear in a spontaneous, free-spirited way, National Underwear Day's goal is to establish the day as an officially recognized holiday.

"On National Underwear Day, underwear finally gets the recognition it truly deserves," says Michael Kleinmann, President of Freshpair.com. "During past events, we've had lots of public participation, with New Yorkers stripping down to their skivvies and joining the festivities."

For more information on National Underwear Day, and to request photos from last year's event, please contact Thomas Onorato at 212-505-6900 x252 or thomas@freshpair.com.

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About Freshpair.com

Freshpair is a leading Internet retailer of men's and women's intimate apparel, offering hundreds of styles of bras, panties, t-shirts, boxers, briefs, socks, sleepwear, and more. From full-figure to petite, shapewear to thongs, boxers to briefs and everything in between, we are the ultimate destination for intimate apparel shopping. Freshpair.com carries many of the major brand names including 2(x)ist, C-IN2, Calvin Klein, Wacoal, Chantelle, Le Mystere and Bali.

For more information or to obtain samples, please contact our Public Relations Department.

Public Relations Contact

Freshpair.com
Phone: (212) 505-6900
Fax: (212) 202-4754
email: press@freshpair.com