National Underwear Day

About Us

A wise man once said, "underwear isn't just the first thing you put on and the last thing you take off, but the most important thing you wear all day." That wise man was Michael Kleinmann, President of Freshpair, and this philosophy is what inspired the first National Underwear Day 8 years ago.

Freshpair is the ultimate destination for underwear, giving people the large selection of a department store with the personal service of a boutique. We offer over 100 brands of men's and women's underwear, intimate apparel, shapewear and more with the expert advice to help make sense of it all.

We take our love of underwear way beyond our website with our annual celebration, National Underwear Day. Just like it sounds, it's a "holiday" that promotes underwear awareness. Our very first National Underwear Day kicked off in 2003 when we sent scores of underwear-clad models into Times Square. Each annual occurrence since has seen National Underwear Day getting bigger and better, featuring everything from VIP underwear fashion shows to unprecedented online giveaways. Visit www.freshpair.com for info on this year's festivities.