National Underwear Day

National Underwear Day

The inaugural celebration of National Underwear Day was in August, 2003. For the first six years, Freshpair invaded New York City the first week of August with a full-blown fashion show and scores of beautiful models in their underwear on National Underwear Day. In 2008, the annual renegade sidewalk fashion show transformed into a celebrity-studded fashion event, hosted by actress and fashion maven Lydia Hearst. In 2009, in response to popular demand, the event grew into an online underwear extravaganza! Bringing the celebration online allowed Freshpair to unite the growing crowd of National Underwear Day loyalists across the country and around the world!

In 2010, in honor of Freshpair's 10th Anniversary and the 8th Annual National Underwear Day, Freshpair took a deeper look into the public's underwear habits and found that 80% of Americans never change the type of underwear they wear and 60% of that underwear isn't even the right fit. So we used this year's National Underwear Day to put an end to this fit free-for-all and give you a brand new style and fit. Instead of our usual bash in the Big Apple, we turned Freshpair.com into an online underwear extravaganza for the second year in a row. But to give this underwear uprising a surprising kick in the pants, we gave away 5,000 pairs of free undies from some of our favorite brands - no strings attached!

The 8th Annual National Underwear Day took place on Wednesday, August 5th, 2010, but Freshpair celebrated the first two weeks of August with the 5,000 pair underwear giveaway (and over 20 exclusive sales)! Sponsors included
Piss & Vinegar, Expose, b.tempt'd by Wacoal, Calvin Klein, Natori, 2(x)ist, Gregg Homme, Ed Hardy, Panache, Go Softwear, Unico, Lunaire, Joe Snyder, Mansilk, Cocksox, Elle Macpherson Intimates and many more.

With National Underwear Day, we focus the public's awareness on underwear in the spirit of grand celebration. National Underwear Day is the day when underwear becomes not just the first thing you put on and the last thing you take off, but the most important thing you wear all day.

So, make sure you're wearing a fresh pair.