National Underwear Day

We’re gearing up for our fifth annual National Underwear Day celebration to be held on August 7, 2007 in Times Square, New York. Come join us for one of the most unique fashion events in the world as we send our models onto the streets clad only in the hottest new lingerie and underwear from the world’s favorite brands.

Freshpair founded National Underwear Day in 2003 to great acclaim. Though underwear was once called “unmentionable,” the times have changed. Times Square has been an integral part of changing the public’s perception on underwear. When Calvin Klein erected his giant billboard in Times Square in the eighties, depicting a man in just his boxer briefs, underwear went right to the center of the world’s attention. Other designers followed suit, promoting the message that underwear is something to be proud of, something that adds to everyone’s personal style.

With National Underwear Day, we focus the public’s awareness on underwear for just one day in the spirit of a grand celebration. In the heat of summer, our underwear ambassadors take to the streets in just their bikinis, bras, boxer shorts, briefs, and trunks. We erect a catwalk and our underwear models stroll the runway showing off the hottest trends in underwear fashion. Passersby are encouraged to participate and sign petitions to recognize National Underwear Day as a national holiday. The media has a field day with our scantily-clad underwear ambassadors.

This year’s celebration takes place on August 7th. For the fifth year running, National Underwear Day will be taking Manhattan by storm. We’re planning our biggest and best event yet, with brand new sponsors, hot underwear giveaways, model contests, and even more surprises. National Underwear Day is the day when underwear becomes not just the first thing you put on and the last thing you take off, but the most important thing you wear all day.

So, make sure you're wearing a fresh pair.

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